Category Archives: Business

Know-how Legal Protection Basics In EU & UK

Sweden was the only country to pass a law entirely dedicated to the protection of trade secrets. Some EU Member states have specific legal provisions governing such facilities, while in others, the general law rules are applied. In a number of jurisdictions in the relationship with the secrets of the production subject to the provisions of the laws on unfair competition and the Criminal Code.

Quite often, labor legislation imposes specific duties on employees to maintain the confidentiality of information of the employer during the period of employment. At the same time the problem of obtaining such information by workers illegally remains actual. In addition to the legal provisions of the duty of confidentiality may result from a contract or rules on torts.

Unfair competition

In Germany, Austria and Poland the main legal provisions concerning trade secrets are contained in the legislation on unfair competition. Such legislation exists and is partially applied to the know-how and in other countries The law of torts is actively used in respect of trade secrets in Belgium, Greece, the Netherlands, Portugal.

Criminal legal protection of know-how exists in most countries (except Ireland and the UK, although in 1997, it was decided to introduce such protection, but no practical steps have been taken since then). In UK much depends on the direct services providers, like UMIP (services provider) for example, a branch of Manchester University (innovator) focused on intellectual property consulting and management.

Germany, Greece and Cyprus are considering criminal sanctions as one of the most reliable ways to prevent illegal actions in respect of protected information. The punishment for “stealing” trade secrets is usually given in the form of fines or imprisonment. Continue reading “Know-how Legal Protection Basics In EU & UK” »

Mindless Code Devouring Your Marketing Budget

Have you ever thought about the fact that your internet advertising is served not only to humans but soulless scripts – bots, as well? The question may seem odd, but according to the range of studies it is argued that almost a quarter of the traffic is generated by robots. Does it mean you just waste a considerable sum of money? Help yourself with a comprehensive article, prepared in collaboration with HTP Digital, a top-star b2b digital marketing agency based in Manchester.

The state of affairs

Incapsula Company, which deals with information security sites, presented an analysis of more than 15 billion visits to over 20,000 sites in 2014. According to their data, 29% of traffic in 2014 accounts for robots. And while some share goes to search engine robots, the lion’s share goes to bots that masquerade as web crawlers. 22% of these entities represent special hacking tools that collect statistics from sites and steal confidential information, a further 3% are the programs that attempt to clean up the data on the targeted sites. For sites with a small percentage of attendance bots traffic is even greater – 31%. Incapsula marks a positive trend: compared with 2013, the share of bots in the traffic of web resources has decreased by 10%, but by the same percentage increase in the number of simulators bot traffic.

Bots that love advertising

According to the study by the American Association of Advertisers, which took place in August and September, 2014, 23% of the largest US video advertising brands get their views from boots. This study was more extensive than the work Incapsula: more than 30 million of websites have been analysed during 60 days. As a result, some advertising video campaigns revealed they attract from 2% to 100% of bot traffic.

In Eastern Europe and Asia, bots are even more active. For several years various sources, in particular BotScaner, say that robots account for no less than 35% of the traffic Russia. In a large percentage of cases, it is not just the search engine crawlers or hacking scripts, but very real cheats that make the owners of advertising platforms – webmasters, agencies that carry Internet traffic, or the promotion of sites and content. Draining advertising traffic from competitors is another trouble.

Unfortunately, the exact figures concerning the video advertising do not exist. But there are some techniques that help find out the real effectiveness of video advertising for any company. For example, a tool developed by mfive for measuring viral videos – Viral Checker. It can help you understand how effective your video views.

Any advertiser in this case a question arises: why pay-per-views, which make the bots? The answer seems obvious. Do not trust the figures: a few million page views may cause euphoria and a feeling of success. This is where unscrupulous contractors aim at. So do not give in to emotions, do not believe your eyes and reports, initiate a deep traffic sources and efficiency analysis and take advantage of different metrics.